How would you describe your aesthetic?
Edward Meadham:Our Topshop collection is about this whole mix of finding anything that you think is lovely and not considering whether or not it’s tasteful, or valuable, or coherent somehow. It’s about coming across anything you like and thinking ‘yes!’
http://insideout.topshop.com/blog/2011/04/beautifully-dishevelled-prettiness.html
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